Introduction
As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected Nike and Apple, two companies that connect with my interests in basketball, technology, and video editing. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills and contribute insights that may be useful for them.
Schedule
I will publish my Nike and Apple projects according to the schedule below. Read published projects using the links below, or visit the Blog for my published work.
9/14: Customer Persona for Nike
9/14: Customer Persona for Apple
11/16: Review analysis for Nike
11/23: Review analysis for Apple
11/23: Web analysis
12/7 Final report